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The Future is You is the theme of the 29th annual IHRSA Convention, which I attended last week. The International Health, Racquet and Sportsclub Association, with a membership of over 10,000, is the fitness industry’s only global trade association. With thousands in attendance from 77 countries, educational opportunities, a sensational line-up of speakers and a huge trade show, it is one of the largest conventions aimed at the fitness industry. It was held at the San Diego Convention Center this year, which made it all the more convenient for me to attend.
I drove down Wednesday morning, leaving early enough to make it to the first session that I wanted to attend. Even though I hit some traffic, I arrived and was parked by about 8:45. I hurried in to register and pick up my badge, then rushed over to “Strategic Planning for Department Managers and Club Managers,” led by Brent Darden, owner and general manager of Telos Fitness Center in Dallas, Texas.
The best speakers at these kind of events not only inform, they inspire, energize, and motivate, and Mr. Darden did all of that. His suggestions included financial and marketing plans, and, using his club as an example, offered real solutions and ideas to implement these plans.
It was now noon, and my next session was at 1:30. I decided to find a place for lunch. It can be a challenge for a vegetarian to find a healthy meal in a new area (not counting veggie burgers and pasta marinara). I have an app for my phone, which I downloaded from Happycow.net, an online, veggie eating guide, so I decided to try it out. I didn’t want to take my car out of parking, so I was looking for something within walking distance. The app shows vegetarian, vegan, and veg-friendly restaurants, using the GPS on the phone to give you directions. Users write reviews and rate the various restaurants.
I decided to try Pokez, a Mexican Restaurant, which the app stated “serves meat, vegan options available. Grungy cafe popular with youngsters.” I picked it because it was about .7 miles from the Convention Center, about 15 minutes at a brisk pace. The first thing I noticed when I walked in the door, were the tattooed, pierced, nonchalant waiters. The next thing I noticed was that I was definitely the oldest person in the restaurant. Oh well, once I checked the menu I was happy that I had picked Pokez. I ordered a vegan tofu, potato and mushroom burrito, and it was huge and delicious. I could only eat half and not wanting to waste my $6 investment, had the leftovers packed up to go.
The next session I attended was the Women’s Leadership Summit, a first time event for IHRSA. A panel of successful women discussed their accomplishments and their methods for overcoming the challenges women face in starting and running a successful fitness business. After a short break, I attended “Success Through Participation – Create a Dependable Non-Dues Revenue Stream,” led by Thomas Kulp, Executive Director of Universal Athletic Club.
By this time, it was 4:30 and I had one more session to attend. Chris Berman, ESPN Anchor, Host, and Commentator was speaking at 5:00 on the topic of teamwork. collaboration and versatility. Mr. Berman is an interesting and humorous speaker, and while I didn’t quite see the connection with the fitness industry, I enjoyed his presentation.
It was close to 7:00 when I finally checked in to my hotel. Following a long day, which started when I woke up at 4:00 am, I was exhausted, so I unpacked and decided not to attend the opening banquet. Instead, I finished up my lunchtime burrito, took off my shoes, and stretched out on the huge bed.
First up on Thursday morning is Keynote Speaker Malcolm Gladwell. Staff writer for the New Yorker, best selling author of The Tipping Point and Blink, Mr. Gladwell’s presentation was one of the highlights of the entire convention. He spoke about change and the people, the connectors, who spread the word of change. He says that even big changes can happen quickly and that you may need to reframe how you look at things. The fitness industry needs to reframe fitness, so that it is not seen as a necessary evil, but as a social, necessary, and even fun experience.
My next session, Making Group X Personal and Profitable, started out well, with a panel of industry leaders making some excellent general suggestions for increasing profitability of a group exercise program. It was a Supplier’s Seminar, though, sponsored by one of the trade show vendors, in this case Polar, USA. This meant that they had a product to sell, the Polar Cardio GX System. While I can see the need for clubs with a certain population, I didn’t feel that my country club fitness center (average age about 65) would benefit.
Lunchtime again. I learned one thing from my long walk the previous day. That was “wear comfortable shoes!” I knew that if I was going to explore San Diego’s vegetarian options by foot, I’d have to do some walking. Today I planned to visit “La Gran Tapa,” which according to Happy Cow was “an authentic Spanish restaurant that is conscious of vegetarian diet.” The review said that although the restaurant served meat, the menu was marked to denote vegetarian and vegan options.
Unfortunately, in the year or so since the last review, the restaurant apparently changed their menu, and there were no such designations. The only item, aside from a salad, marked “vegetarian” (optional) was the Paella Valenciana, which at $18 (on the lunch menu!), seemed a little high. The server, when I mentioned this, helpfully offered a half order, which I decided to order. It was delicious, and at $9, a reasonable price (and quantity) for lunch.
After lunch, I decided to hit the trade show for a bit. It really is amazing and takes a couple days to completely cover. The trade show utilizes all the halls of the convention center, and offers acres and acres of fitness equipment, fitness tools and toys, flooring options, locker room supplies, and more. All the big equipment suppliers are there and they bring all their “stuff.” They haul in treadmills, ellipticals, bikes, weight equipment and it is all the newest, shiniest and “hippest” available. They have instructors leading workouts, spinning classes, demonstrating a variety of equipment. At one booth, a young woman ran on a treadmill for about four hours. At another, instructors had volunteers hanging practically by their feet as they learned to use the TRX Suspension Training system. Power Plate vibration training, Jump Sport trampolines, Peak Pilates, Hydromassage, Ab Coaster, Barefoot Training, Positive Player multiplayer dancing, and many, many more, all demonstrating their products. Here is a link to several videos of the trade show.






I love this equipment!


Probably the weirdest exercise equipment that I saw at the trade show
That brings me to Thursday afternoon. When I continue, I will tell the inspirational story of Kristina Ripatti, former LAPD police officer, shot and paralyzed in June, 2006. Of all the speakers and sessions that I attended, Kristina (shown below with her husband, also LAPD), affected me the most. Stay tuned…

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